대한항공 기업환경분석

소개글

대한항공의 기업환경 분석.
거시적 환경분석, 산업환경분석, 재무분석, 시장분석, SWOT분석등.
대한항공의 기업에 대해 조사

목차

서론 - 대한항공 소개

본론 - 거시적환경분석
외부환경 분석
내부역량 분석
전략분석

결론 - 전략적 제안

본문내용

KOREAN AIR is..
서론
Korean Air was established as a private airline privatizing in 1969 from an intergovernmental enterprise.
After that, it has grown into a world-class corporation with a daring investment and modernizing the fleets.
They present "To be a Respected Leader in the World Airline Community as a vision and "A Sustainable Growth" as their motto. Because of worsening external environment with the soaring fuel prices and currency appreciation, they are entering into a emergency management system.
They are making every effort to overcome a host of economic difficulties with strengthening nation`s internal capability.
We are trying to find out the vision of Korean Airline more specifically through their industrial position and capabilities.
PEST 분석

참고 자료

(주)대한항공 : http://kr.koreanair.com
한국항공진흥협회 : http://www.airtransport.or.kr
한국공항공사 : http://www.airport.co.kr
아시아나항공 : http://flyasiana.com
IATA한국지부 : http://www.iata.or.kr

동양종합금융증권 : http://www.myasset.com
미래에셋증권 : http://www.fundro.com/stock.jsp
대신증권 : http://www.daishin.co.kr

항공사경영론(박시사/백산출판사/2008개정판)