중공업회사(CAT) 발표자료
- 최초 등록일
- 2008.10.12
- 최종 저작일
- 2008.09
- 18페이지/ MS 파워포인트
- 가격 2,000원
소개글
중공업 회사인 CAT을 발표한 내용입니다
SWOT을 포함한 자료가 있으니 사용하시기 바랍니다
목차
1. intro
2. history
3. old problem
4. previous strategy
5. today`s caterpillar
6. market analysis
7. swot analysis
8. porter`s model
9. problem
10. business proposal
11. other proposal
본문내용
1. The heavy construction equipment industry
-earthmovers (bulldozer, loaders, excavator)
-road building machines (paver, motor grader, mixer)
-mining-related equipments (off high-way truck, mining shovel)
-buildings, power plants, manufacturing plants, infrastructure projects
2. Why Caterpillar is successful
-among earthmover-hydraulic excavators 45%
-replacement part (“attachments”)
-marketing joint venture (ex. Mitsubishi heavy industry) widespread distribution & service network
참고 자료
없음