jyp entertainment 의 environmental changes (고려대 경영, 마케팅원론 a+ report)

소개글

JYPE의 micro 및 macro environment 분석입니다.

목차

- MICRO ENVIRONMENT
1.Customers
2.Competitors
3.Collaborators

-macro environment-
1.The drastic decline of record industry (technical environment, economic environment)
2.Revision of copyright law and reorganization of a sound source market (political environment)
3.Music management’s expansion: Riding on the Korean Wave (cultural environment)

본문내용

JYP Entertainment and important changes in its marketing environment


INTRODUCTION: JYP ENTERTAINMENT
With 10 years of experience in contents planning & production, artist management, internet & mobile foreign business, and new talent discovery, JYPE is a professional entertainment company that is reaching for globalization and expansion within the entertainment industry. JYPE hopes to create a new paradigm in the production and sales of domestic and foreign contents with the assistance of exciting business partners such as SK telecom, NC soft, and Samsung Electronics.
*The source: www.jype.com


- MICRO ENVIRONMENT -

Customers
For several years, the digital music market has been battling the never ending fight with illegal downloads and P2P sites. However, according to the International Federation of Phonographic Industries (IFPI), customers are gradually beginning to accept the fact that music is something one has to pay for to obtain. Therefore, music industry experts believe music related companies will see improved sales figures in the future. In addition, the popularity of hip-hop and R&B music, which are the main types of music JYPE produces, has gradually increased in Korea. In addition,

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