롱테일의 경제학 [북리뷰] - The Long Tail
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롱테일의 경제학 [북리뷰] - The Long Tail
The Long Tail 영문본 요약 정리[영문]
롱테일이란 무엇인가부터 전통적인 Hit Driven economies 와 비교하여 롱테일 비지니스의 특성과 성공을 위한 고려 포인트를 중점으로 정리한 북 리뷰 입니다.
22 페이지 분량
목차
1. What is the Long Tail,
2. Hit Driven Economies
3. The Death of Hits
4. Why? – The Driving Forces of The Long Tail I
5. Examples
6. What are breakthrough characteristics ?
7. The Secret of successful Long Tail business
8. Beyond the Long Tail
본문내용
What is Long Tail?
The world has been driven by the hit. Now, the niches cannot be negligible
The demand of niches never fell to zero
- The tail of available variety is far longer than we realize
- It’s now within reach economically
- All those niches, when aggregate, can make up a significant market
Hit Driven Economies
“ This is world of scarcity. Now with online distribution and retail, we are entering a world of abundance. The difference are profound!
“We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.”
The myth of the Hit Driven Economies
If it is not hit, it is a miss ! : Because of massive investment for the hits
With this hit driven mind set, history is written by blockbusters.
If it is good enough, it will be hit. The niches are worse than hits.
And more myth
참고 자료
The Long Tail - Chris Anderson