코카콜라의 마케팅전략(영문)

목차

What Coca-cola Is
Coca-cola’s Mission & Slogan
Sustainable Management
Coca-cola vs. Pepsi
What we learned
Commercial Comparison

본문내용

What Coca-cola Is
Established: 1886
Ranking: We own 4 of the world’s top 5 nonalcoholic sparkling beverage brands
Operational Reach: 200+ countries
Consumer Servings(per day): 1.5 billion
Beverage Variety: more than 2,800 products
Coca-cola’s Mission
To refresh the world
To inspire Moments of Optimism
To Create Value and Make a Difference
Coca-cola’s Slogan
대표적인 슬로건 우리나라에도 쓰인 것들
Sustainable Management
(source :www.thecoca-colacompany.com)
(source :www.thecoca-colacompany.com)
그리고 어페럴-의류(재생가능한 플라스틱으로 만든)로도 넓혀가고 있다
요즘 추세가 지속가능한 개발
거기에 발맞춰서 트렌드?에 발맞춰서
서스테이너블한 매니지먼트를 잘 하고 있다는 등
Beverage Portfolio
juice drink
Soft drink
Beverage Portfolio
Sports drink
Tea and coffee
Coca-cola vs. Pepsi
market share gap:
only 2%
$1.2 billion.
Poor Reaction
To hold the field Coca-cola started to make a research.
The solution was to change the coke’s taste!
Complete Failure
NEW
sweet and soft taste
Classic
NO!!
bring back the old coke
Why Coca-Cola failed?
Coke’s Symbolic meaning to American
Not considering consumers’ feelings about dropping the classic coke
- The imperfect consumer research

참고 자료

http://www.thecoca-colacompany.com/
http://www.google.com/ (Images)
http://www.youtube.com/ (videos)
http://blog.naver.com/yuncopy?Redirect=Log&logNo=120000607760