렉서스 영어 영문 레포트

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렉서스 사례 조사에 관한 영문, 영어 레포트

목차

Ⅰ.Company HIstory
1) Toyota corporate history
2) An era of rapid expansion: post-war Toyota history
3) The start of Toyota`s international sales
4) Lexus luxury cars join the Toyota stable
5) Modern times
Ⅱ. Internal and External Environment
1) Product Line
① AUTOMOTIVE
② NON-AUTOMOTIVE
2)Competitors
Ⅲ. SWOT Analysis
1) Strengths
2) Weaknesses
3) Opportunities
4) Threats
Ⅳ. Presence in Korea
1) Toyota`s another name - Lexus
2) The present status
3) Recent developments
4) Market share
Ⅴ. The future of Toyota
1) Expansion with the mid-rage Toyota brand
2) Respect for Customers
3) The company`s involvement
4) The new CEO`s a short-term goal

본문내용

Ⅰ.Company HIstory
1) Toyota corporate history
Sakichi Toyoda, a prolific inventor, created the Toyoda Automatic Loom company based on his groundbreaking designs, one of which was licensed to a British concern for 1 million yen; this money was used to help found Toyota Motor Company, which was supported by the Japanese government partly because of the military applications. The Japanese relied on foriegn trucks in the war in Manchuria, but with the Depression, money was scarce. Domestic production would reduce costs, provide jobs, and make the country more independent. By 1936, just after the first successful Toyoda vehicles were produced, Japan demanded that any automakers selling in the country needed to have a majority of stockholders from Japan, along with all officers, and stopped nearly all imports.
Toyoda`s car operations were placed in the hands of Kiichiro Toyoda, Sakichi Toyoda’s son; they started experimenting with two cylinder engines at first, but ended up copying the Chevrolet 65-horsepower straight-six, using the same chassis and gearbox with styling copied from the Chrysler Airflow. The first engine was produced in 1934 (the Type A), the first car and truck in 1935 (the Model A1 and G1, respectively), and its second car design in 1936 (the model AA). In 1937, Toyota Motor Company was split off.
The first Toyoda truck was roughly a one-ton to one and a half-ton design, conventional in nature, using (after 1936) an overhead valve six-cylinder engine that appears to have been a clone of the Chevrolet engine of the time

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