Priceline business consulting report
- 최초 등록일
- 2009.01.23
- 최종 저작일
- 2008.12
- 26페이지/
MS 워드
- 가격 3,000원
소개글
온라인 여행사인 Priceline의 사업구조 및 미래전략에 관한 컨설팅 리포트
목차
Executive Summary
Online Travel Industry Overview
Current State of the Industry
Trends
Main Issues – Industry Perspective
Priceline, Inc.
Strategy
Revenue Model
Financials
Corporate Assets
Corporate Shortcomings
Corporate Threats
External Opportunities
Recommendation Options
References:
본문내용
Executive Summary
An assessment of the Online Travel Industry reveals that it is not an attractive industry to compete in. High volatility and power of suppliers, intense rivalry among existing firms and extreme price-sensitivity of leisure consumers – who form the primary target segment – are some of the factors that contribute to the current state of the industry. However, an in-depth look at Priceline’s core capabilities points to several strengths that can be leveraged to achieve economic success and create a sustainable competitive advantage. Priceline’s key Name Your Own Price (NYOP) technology and its underlying business model can be used to expand into underserved traveler segments. A thorough study of customer segments and their unmet needs, a strong emphasis on patented technology, and utilization of excess supplier capacity will enable Priceline to weather economic downturns and attain growth.
Online Travel Industry Overview
The online travel industry consists of service-oriented web sites designed to assist consumers in the purchase of travel-related products such as flights, hotel rooms, and rental cars. These web sites can be grouped into 4 main categories (Exhibit 1): online resellers,
참고 자료
1. PRICELINE.COM Inc. 2007 Form 10-K, 03-08-2008
2. KeyBanc Capital Markets report,
Priceline.com Incorporated : 3Q08 Earning Review ,11-07-2008
3. KeyBanc Capital Markets report,
Priceline.com Incorporated : 3Q08 Earning Preview , 10-28-2008
4. KeyBanc Capital Markets report, Consumer Online travel , 09-04-2008
5. SUSQUEHANNA Financial Group report,
It’s Time to Name Your Own Price and Buy PCLN, 11-07-2008
6. OneSource: Global Business Browser
7. Datamonitor (www.datamonitor.com) : Company Profile
8. CIBC World Markets Equity Research,
Assuming Coverage of EXPE and PCLN, 09-24-2007
9. http://www.travelindustrywire.com/trends-detail-sid-25159.html
10. http://www.indexmundi.com/g/g.aspx?c=xx&v=67
11. http://www.pewinternet.org/trends/User_Demo_1.11.07.htm
