[경영전략/영문피피티A+] 엘지텔레콤(LG Telecom) 기업소개와 위기상황분석 및 경영전략 제안
- 최초 등록일
- 2009.03.04
- 최종 저작일
- 2009.03
- 24페이지/
MS 파워포인트
- 가격 2,500원
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소개글
[경영전략/영문피피티A+] 엘지텔레콤(LG Telecom) 기업소개와 위기상황분석 및 경영전략 제안
목차
Introductions
Company History
LG Telecom Overview
Market Overview
Crisis of LGT
Telecommunication Companies
Effect of M&A
The number portability
LGT’s SWOT in 2008
LGT’s strategy
Distribution channels
Price competitiveness
Marketing strategy
BANK ON
Kiboon-Zone
17miles points system
Phone&fun
Marketing that focusing on 2G
Analysis
What enables LG telecom to make this kind of strategy
Recommendation for sustainable growth
본문내용
The number portability
The number portability is to allow cellular phone users to switch carriers without changing phone-numbers
Government decided to apply 010 access codes to new cell phone subscribers regardless of SKT, KTF and LGT.
LGT’s SWOT in 2008
Cheaper
rates
Added-value features
Lower quality
Lower name recognition
Lack of marketing impact
The number
portability
the 010 access code
new services
market
Government
policy
참고 자료
없음