It began to develop a wide variety of products to better meet consumers’ desires and provide better satisfaction ... Fusagiro Yamauchi had found Nintendo Koppai in 1889 to produce playing cards of Hanafuda, a popular Japanese ... The one of the contributive factors for the success of Nintendo is the entrance of new competing companies
Gilbert(1991), "An examination of the consumer behaviour process related to tourism, Progress in Tourism ... Coskun(1995), International consumer behavior: its impact on marketing strategy development, Quorum Books ... C.