resurfaced in the 1980’s Has been adoptedhe fact that basic human needs are the same in all countries across ... contentstrategy101.com/contents/creating-useful-information/localization/ http://en.wikipedia.org/wiki/KFC_in_China ... Main reason It works Global Standardization strategyCons Competitive Environments Marketing Variables Cultural
years, hective was examined as important indicators in their advertising content analysis.In a word, KFC ... Culture affects every part of marketing (pricing, promotion, placing distribution, packaging…) Successful