Today, as a result of the Kimberly Process’s success, 99.8% of the world’s diamond supply is conflict ... Its commercial activities are carried out by several associated subsidiaries and investments it finances ... eliminating competition.Almost monopoly situation ensured the De Beers’ sustainability and maximize profits
Movie industry was the fastest growing industry of the time and DeBeers deciden magazines and newspaper ... Increase in sales ! ... QUIZ What is De Beers’ slogan?
state up or perceived actual state down. ex : ‘ A Diamond is Forever’ : the Slogans of Debeer Ideal ... Russian psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologik.Perception ... customers perceive is what affects their actions What is perceived is not necessarily what is true In the case