variable determining corporate strategy's outcomes.While it's essential to strategically enhance and ... 양식의 맨 위Understanding the meaning of brand personality is necessary to discuss brand personality development ... For example, IKEA could be metaphorically compared to a rational and practical person, while Nike could
council and IKEA.This case shows how IKEA is poorly establishing the strategicmanagement of every different ... investment is needed to enter the new furniture industry.As you can see in the strategic group graph ... Now I am going to analyse external environments and internal environments based on PESTEL, 5 forces, strategic