was opened in 1994 in seoul apgujeongdong.The number of popeyes was increased to 220 stores.However, ... ..PAGE:1..PAGE:2Popeyes MarektingResearchMarekting problemResearch objectivesResearch planResearch HypothesesH1 ... PAGE:5Marketing problemPopeyes __ 5◀ Popeyes’ Brand equityis decreased..PAGE:6So, What can we do?..