GolfLogix Case – High Tech Marketing1-1. ... GolfLogix의 유통경로 분석골프장 렌탈 (Course Only)소매점 판매 (Retail Only)장점지속적 수입 유지 통한 안정적 재무구조 대량 렌탈/판매 용이 (비교적 저렴한 ... 소비자들에게 작동법을 설명해 줌으로써 avid golfer 에게는 필요성을 느끼게 해 주고, 초보자 및 골프에 관심이 없던 target에겐 호기심을 유발시켜야 함Pull Strategy GolfLogix의
Given the option of selling through both, what would you suggest GolfLogix to do ? ... Justify.If we have to choose only one channel we would take ‘Course-based’ channel.Since GolfLogix is ... Justify.If GolfLogix can sell their product both channels we would suggest followings by focusing Distance
Our group suggest to GolfLogix to focus Distance only to direct consumer market, and Complete system ... Speed up the rounding Play easy and enjoyable Eager to improve their skillPage *Question: If GolfLogix ... Introduction Product concept Market analysis Discussion with given questionsContentsPage *Introductionwww.golflogix.com