Star marketing Influence of commercial models What are the criteria for selecting a cafe? ... model to the customers are low Wrong selection of model causes confusion to customers Low awareness ... Star marketing The wrong selection of the model People who visited ‘Mango six’ or watched commercials
Survey – Result #3 13 85 76 1 st criteria selecting café : give 3 point, 2 nd : 2 point, 3 rd : 1 point20 ... 4P : Price valet parkingSelect and Focus Position(ground ) MENU 4P : Place Brand image Closing store ... ’s and 30’s customers who enjoy coffee and store’s atmosphere.