THE SUBJECT OF “DESIGN THINKING” IS THE RAGE AT BUSINESS SCHOOLS, THROUGHOUT CORPORATIONS, AND INCREASINGLY IN THE POPULAR PRESS-DUE IN LARGE PART TO THE WORK OF IDEO, A LEADING DESIGN FIRM, AND ITS CELEBRATED CEO, TIM BROWN, WHO USES THIS BOOK TO SHOW HOW THE TECHNIQUES...
열심히 일하는데, 성과가 미약하다?!
열정과 의욕은 충만한데, 원하는 결과가 나오지 않는다?!
그렇다면, 당신의 ‘생각’과 ‘행동’을 점검해보라!
“나는 젊은 시절에 10개의 일을 하면 9개는 실패했다. 그래서 일하는 양을 10배로 늘렸다.” 영국의 작가이자 노벨문학상을 수상한 조지 버나드 쇼의 말이다. 70년이 넘도록 왕성한 창작활동을 했으며 세계적 작가로 인정받은 버나드 쇼의 이 말은 『10배의 법칙』이 전달하고자 하는 내용의 정곡을 찌른다. 이 책의 저자 그랜트 카돈은 무일푼으로 시작해 금융업과 부동산업 등으로 3억 5,000만 달러에 이르는 자산을 쌓아올린 ‘자수성가의 아이콘’이다. 그가 여러 강연과 세미나에서 받았던 질문 “당신이 성공한 결정적인 단 하나의 요인은?”에 대한 답변은, “남들보다 10배 더 일했다”였다.
Straight from the front line of urban America, the inspiring story of one fiercely determined teacher and her remarkable students.
As an idealistic twenty-three-year-old English teacher at Wilson High School in Long beach, California, Erin Gruwell confronted a room of “unteachable, at-risk” students. One day she intercepted a note with an ugly racial caricature, and angrily declared that this was precisely the sort of thing that led to the Holocaust—only to be met by uncomprehending looks. So she and her students, using the treasured books Anne Frank: The Diary of a Young Girl and Zlata’s Diary: A Child’s Life in Sarajevo as their guides, undertook a life-changing, eye-opening, spirit-raising odyssey against intolerance and misunderstanding. They learned to see the parallels in these books to their own lives, recording their thoughts and feelings in diaries and dubbing themselves the “Freedom Writers” in homage to the civil rights activists “The Freedom Riders.”
With funds raised by a “Read-a-thon for Tolerance,” they arranged for Miep Gies, the courageous Dutch woman who sheltered the Frank family, to visit them in California, where she declared that Erin Gruwell’s students were “the real heroes.” Their efforts have paid off spectacularly, both in terms of recognition—appearances on “Prime Time Live” and “All Things Considered,” coverage in People magazine, a meeting with U.S. Secretary of Education Richard Riley—and educationally. All 150 Freedom Writers have graduated from high school and are now attending college.
With powerful entries from the students’ own diaries and a narrative text by Erin Gruwell, The Freedom Writers Diary is an uplifting, unforgettable example of how hard work, courage, and the spirit of determination changed the lives of a teacher and her students.
The authors’ proceeds from this book will be donated to The Tolerance Education Foundation, an organization set up to pay for the Freedom Writers’ college tuition. Erin Gruwell is now a visiting professor at California State University, Long Beach, where some of her students are Freedom Writers.
Written by authors who have won millions of dollars in grantsand revised to include vital new information about how to seek grants in today's economic climatethis new edition of the classic book on grant seeking provides a comprehensive, step-by-step guide for grant writers. It demystifies the process while revealing indispensable advice from funders and grant recipients.The Only Grant-Writing Book You'll Ever Needwill continue to be essential reading for grant seekers everywhere.