CRM의 정의, 특징, 기능, 장단점, 성공/실패 사례, Framework (영문으로 기록)
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- 2012.12.07
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- 2012.11
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소개글
CRM의 정의, 특징, 기능, 장단점, 성공/실패 사례, Framework 영어로 쓴 레포트 입니다.
베껴쓰지 않고 직접 번역해서 완성도가 높습니다.
목차
1. 정의(Definition)
2. 요소(Element)
3. 특징(Feature)
4. CRM이 중요한 이유(Importance)
5. 기능(Function)
6. 장점(The advantage of CRM is)
7. 단점(However, Its disadvantage is )
본문내용
CRM is the strategic use of information, processes, technology and
people to manage the customer’s relationship with
a company’s marketing, sales, services and support
across the entire customer cycle.
1. 정의(Definition)
1) Understanding of marketplaces and customers
2) Developing optimum services
3) Attracting customers
4) Maintaining existing customers.
2. 특징(Feature)
1) Customer-centered
2) Value-centered
3) information-centered
4) variable sales channel
5) enterprise availability
3. CRM이 중요한 이유(Importance)
To find profitable customers and invest them with limited resources,
it requires scientific analysis of customers.
That`s why CRM is important.
4. 기능(Function)
The function of CRM is
First, it analyzes customers.
For example, It subdivides the class of customers,
analyze leaving clients and customer value.
참고 자료
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