Popeyes - Markting problem
- 최초 등록일
- 2014.10.03
- 최종 저작일
- 2013.03
- 28페이지/ MS 파워포인트
- 가격 2,000원
목차
1. Marekting problem
2. Research objectives
3. Research plan
4. Research Hypotheses
5. H1, H2, H3, H4 Analyze
6. Conclusion
7. Marketing action
본문내용
Marketing problem
Popeyes was opened in 1994 in seoul apgujeongdong.
The number of popeyes was increased to 220 stores.
However, the number of store was decreased to 115.
So our group makes a survey why they have some trouble.
If you heard about ‘Chicken’, which brand runs across your mind?
Research plan
[Source essays]
Factors affecting Brand Loyalty:
a perspective of fast food restaurants
By Adbul Rehman, Muhammad Zia ur-Rehman,
Dr. Waheed Akhtar
It is very important to provide the product to the consumer at convenient place.
According to this essay,
we supposed that
distance affects the purchase intention
Research Hypotheses
H1: Customers have different purchase intention with the brand depending on distances
H2 : Customers have different purchase frequency with the brand depending on brand loyalty
H3 : The customers with higher loyalty have higher purchase intention
H4 : The customer with higher purchase intention have higher purchase frequency
참고 자료
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