Managing Across Culture

소개글

Managing Across Culture 및 케이스스터디(KFC) 관련 영문리포트입니다. 영국대학원(MBA)에서 사용되었고 좋은점수받았습니다.

목차

1.0 Introduction

2.0 Definition
2.1 Power Distance
2.2 Individualism and collectivism
2.3 Masculinity and femininity
2.4 Uncertainty Avoidance
2.5 Long-term Orientation
2.6 Globalization

3.0 Case Study

4.0 Conclusion

5.0 Bibliography

본문내용

1.0 Introduction

As world is globalising, most corporations do not run only their business nationwide, but also they are extending their business world wide. They have to interact, manage, negotiate and compromise with people from other countries. However, some corporations just open business and keep their way of manage without being concerned about cultural differences. For this reason, some of these corporations have failed in other countries. “Ignoring or misunderstanding differences can mean inability to retain and motivate employees, misreading the potential of cross-border alliances, marketing and advertising blunders, and failure to build sustainable sources of competitive advantage.” “Mismanaging cultural differences can render otherwise successful managers and organizations ineffective and frustrated when working across cultures.” (Hoecklin, 1994) This is due to not enough knowledge of other countries’ culture. They just think they should succeed in other countries as well as in their own countries with same management method.

However, it is very difficult to define one country’s culture, because the culture is “the collective mental programming of the people in an environment. Culture is not a characteristic of individuals, it encompasses a number of people who were conditioned by the same education and life experience.” (Hofstede 1997, p224) For this reason, it is a very abstract and inclusive concept.

참고 자료

Bibliography

Adler, C. (2003). Colonel Sanders` March on China. Retrieved April 28, 2004 from http://www.time.com/time/asia/magazine/article/0,13673,501031124-543845,00.html

Dan Li, (2004). KFC’s Localization strategies in China. From http://blog.lidan.net/arc hives/cat_ read.html

More than 240 poor students benefit from KFC stipend. (2003). Retrieved April 28, 2004 from http://english.peopledaily.com.cn/200312/14/eng20031214_130367.s html

Hoecklin, L. (1994), Managing Cultural Differences – Strategies for Competitive Advantage, Pearson Education Limited; Essex

Hofstede, G. H. (1980). Culture`s consequences: international differences in work -related values. Beverly Hills, Calif.: Sage Publications.

Hofstede, G. H. (1997) Motivation, Leadership and Organization: Do American Theories of Organization Apply Abroad?, in Pugh, D.(Ed.) Organization Theory: Selected Readings (Fourth Edition), Penguin Books, Harmondsworth

Hsu, F. L. (1981). American and Chinese: Passage to Differences. Honolulu, HW: University of Hawaii Press.

ITIM. (2003), The sigma two group: Geert Hofstede Culture Dimensions Retrieved from
Shao, A. T., & Herbig, P. (1994). Marketing implications of China`s `little emperors.` (China`s one-child policy). Review of Business. Retrieved December, 1, 2004 from http://www.geert-hofstede.com/index.shtml

Yum! Restaurants International Opens 1000th KFC In China. (2004). Retrieved December, 2, 2004 from http://biz.yahoo.com/bw/040116/165552_1.html