닌텐도 Wii에대한 마케팅 조사

소개글

마케팅원론에 관한 모든 분석을 하였습니다.
닌텐도와 닌텐도Wii 그리고 다른 게임기에 대해서도 같이 사용했습니다.
영어로 작성하였습니다.

목차

1.Introduction
2.Environmental Analysis
3.Competitors Analysis
4.Market Segmentation and Positioning
5.Global Marketing Strategy
6.Marketing Mix
7.Comment

본문내용

Nintendo Wii
They tend to enlarge game population, by helping anyone play video game regardless of generation and gender.
>
1889 begin to produce ‘Flower card’
1902 Manufacture ‘Trump card’ initially in Japan
1953 Plastic trump
1959 Disney trump
Management Performance
“Ipod” of Apple and “Wii” of Nintendo are chosen as best winner of 2007
-Business Week, Nov 11
Big 3 of Console game companies introduce the next generation game to increase quantity of demand
- Nintendo focuses on easy game and low price, while Sony and MS concentrates on multi-function
Wii gets the biggest accumulated sales in global market, beating XBOX360
Wii - 13.8Million(Market Share 42.3%)
PS3 5.69Million(Market Share 17.4%)
XBOX360 13.18Million(Market Share 40.3%)
Wii of Nintendo overwhelms PS3 of Sony in Japan market
Sales in Global market of 2006
X박스360
40%
Current Sales in Nov 16 of 2007
Therefore, Wii becomes market leader after its coming out
Core Value
Console game of Nintendo which every age group can enjoy together
Together
+
Easy
Nintendo Wii
>
http://www.ebuzz.co.kr/content/buzz_view.html?ps_ccid=51518
intendo Wii
Wii consists of remote controller and main body. As moving remote controller, we can enjoy various sports games.
Wiie can play easily.
Nintendo Wii
Hye Rin recently goes home on weekends frequently.
The reason is that her mom bought Nintendo Wii.
Whenever she goes home, she plays tennis game with mom.

참고 자료

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