미래에 도전하면서 상황변화에 적응할 수 있는 적응조직 (adaptive organization) 이 되는 것도 중요하다 . ... 고객만족 경영과 글로벌 경영 고객 관계 고객 서비스 중국의 가전제품회사 하이얼 ( Haier ) 의 경영 모토는 “ 영원한 충성 ” 이다 고객은 일회성 판매의 대상이 아닌 오랫동안
and beyond these causes, Haier diversified its domestic products, adapted to retail shifts, improved ... Case: Haier1. Why was Haier so successful in China?Haier was so successful in China. ... So, Haier’s biggest early hurdle was getting workers and consumers to understand that Haier’s commitment
Company - Market adaptability . Commercialization (marketing innovation) vs. ... Emergence of MNCs and their Operations - Sony, Toyota, Samsung Electronics, Haier Group - Large MNCs